Exhibit B
Exhibit B
Wanting to shift the debate about exploding health care costs beyond simple finger pointing, Blue Cross and Blue Shield of North Carolina needed to create a campaign that would ignite a new discussion.
TV spots, along with other on-and off-line initiatives, used humor (specifically goats) to draw attention to a topic most people find dry at best and off-putting at worst. Viewers were driven to a website that fosters open exchanges about rising medical costs while providing helpful third-party information.
TV / Website / Signage / Print
TV "Locker Room"
Additional credits: Adam Cohen and Anson Burtch
TV "Dinner Party"
Additional credits: Adam Cohen and Anson Burtch
TV "Courtroom"
Additional credits: Adam Cohen and Anson Burtch
WEBSITE
Additional credits: Adam Cohen and Ryan Cuthreill
SIGNAGE
Additional credits: Adam Cohen
PRINT
Additional credits: Adam Cohen