Exhibit B
Exhibit B
Having UNC Chapel Hill just down the road has offered opportunities to do work for different departments and endeavors within the state wide system.
Brochure / Print / Digital / Brand TV
GILLINGS SCHOOL of
GLOBAL PUBLIC HEALTH
Fundraising brochure
GILLINGS SCHOOL of
GLOBAL PUBLIC HEALTH
Graphics for mailers and web banners
BRAND TV
Despite repeated rankings as a top public institution, UNC battled with top-tier universities for first-class students and professors. The strength of UNC’s leadership was lost in typical Higher Ed advertising — a montage of campus and student shots. UNC-CH decided to stand out by doing and saying something different. Additional credits: Lindsey Bennett, Jenn Totten, and Anson Burtch
OUTREACH PRINT
As an extension to the brand campaign, these print ads reminded North Carolinians of the remarkable contributions UNC-CH faculty and graduates make at local and state levels.
Additional credits: Lindsey Bennett
NATIONAL DOCTOR'S DAY ANNOUNCEMENT
Scott Ballew created this ad as an outsourced art director for MSA Marketing in Raleigh. UNC Healthcare is not an Exhibit B client.